MONTAÑA DE ORO
GRAPHIC DESIGN
For this project I was tasked with creation of an advertisement campaign surrounding Montaña de Oro. The aim was to highlight certain aspects of the location and create a concept driving people to the location. I have lived in the Central Valley my whole life and never knew about Montaña de Oro until this year it was a great experience going to the site and being able to draw inspiration and content from the location.
ADVERTISEMENT CAMPAIGN
The concept behind the advertisement campaign was to focus on the seasons and how they affect what a visitor might see during the year. Another thing highlighted from this campaign is the trails which shows up in the motifs, imagery, and the postcard.
SPRING POSTER
SUMMER POSTER
FALL POSTER
WINTER POSTER
BROCHURE
