AVO FRESH
GRAPHIC DESIGN
For this project I was part of a group of 3 designers working in conjunction with 3 packaging students from ITP. ITP is the Industrial Packaging Technology concentration in the Orfalea College of Business. We were tasked with creating a packaging system that replaces mesh bags in order to promote sustainability and cut out the use of plastics in produce packaging. ITP was responsible for creating an impactful and innovative package design that is able to stand out amongst its' competitors. The design team was responsible for creating an identity for the company behind the packaging and the graphics for the packaging system.
PRIMARY & SECONDARY LOGOTYPE
For the primary logotype on the left we opted to use the offset color illustration to promote or more local or home grown tone. We then paired it with a rounded, bold typeface in order to give our business a more friendly feel. The secondary logotype on the right is our logotype that shows up on our packaging system.
FINAL DESIGN
For the final design we created a packaging system that could possibly translate into different types of produce. But for our finals we brought two designs one for a four avocados and one for six avocados. This design was a little difficult to figure out due to the direction of the idea. The idea brought to our design team was a two compartment package with windows on the back to allow the consumer to feel and see the product. Furthermore, the package had to be hung and able to be stacked. These two aspects meant that for our design we needed three different product display panels. So due to this three of the four panels were used as a display meaning the text on the package is minimal.
