CHARON
GRAPHIC DESIGN
For this project I was tasked with creating a brand identity for a video game company who's competitors are PlayStation, Xbox, and Nintendo. This brand identity includes a custom logotype, website, social media, business system, and brand applications.
Charon prides itself in being cutting edge, providing quality products, being innovative, and journeying into the unknown. One of their main focuses is on their customers and how they can increase their outreach and diversity. They aim to be without barriers fitting the needs of everyone creating an innovative and inclusive environment.
PRIMARY LOGOTYPE
The primary logotype is an emphasis on the augmented reality element of the company with its three dimensional shapes. Furthermore, these shapes make a callback towards the initial name of the company which is Charon. Charon is a underworld ferryman in Greek mythology and this aspect symbolizes the company's aim to "sail" into the unknown.
SECONDARY LOGOTYPE
The secondary logotype is the word mark of the company and should be used when the icon is not needed or when it does not fit into whatever it is being applied to. The word mark is custom-made with sharp cuts in order to represent the cutting-edge technology paired with the lines going through the letters which symbolizes "breaking barriers."
